What if you could create the building blocks of your brand using the same tools that global corporations use?
For entrepreneurs who need help defining and articulating what makes their brand special
WHAT IS A BRAND STRATEGY?
A brand strategy is the invisible magic behind your brand - a set of decisions and elements that create the foundation for how your brand is presented to the world.
WHAT’S THE GOAL OF A BRAND STRATEGY?
The goal of a brand strategy is to position your brand as both unique (differentiated from your competition), true to you and your company, and attractive to your desired customers.
WHY IS IT IMPORTANT?
It will help you make decisions about your business and brand identity (logo, colors, design, name, language). Additionally, this document will serve as a framework for designers, copywriters and marketers who are working on your brand.
Brand Alchemy Workbook
Brand Alchemy Workbook breaks down the complex steps to creating the foundation and vision of your brand. No need to read through a thick, outdated book about brand strategy. Learn the basics of what goes into developing a brand and take action in creating your positioning, brand purpose, brand elements, messaging and guidance on how to tell your story.
This workbook breaks down current and complex approaches to brand building but is written so anyone can understand it, even non-marketers. In this guide, you will get access to the same approaches that companies hire seasoned brand strategists to deliver for tens of thousands of dollars.
In this workbook you will get:
Brand Building 101
Key definitions of a brand so that you know what to focus on.
A simple but powerful framework that will serve as the foundation of your brand. This framework can be used to brief designers or copywriters working on your brand.
Prompts and exercises that will help you determine your brand elements.
Real world examples using top brands in order to guide your thinking.
Guidance on how to craft key messages for your brand.
Reviews
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Just bought this as a gift for an astrologer friend who's starting their own practice! As a professional copywriter and marketer who teaches branding in a different industry, I can attest that this covers EVERYTHING you need to know to DIY your branding in a purpose-driven field. (I grabbed it for my friend because it's basically what I would make myself if I had the time, lol.) It's comprehensive without being overwhelming, i.e., super approachable for a bootstrapped small business owner who is wearing all the hats. And the kind of work you do in this ebook (especially around clarifying your mission) really creates a touchstone to return to again and again as your business evolves.
— Etsy