About

Alchemy Brand Works is a female-led strategic firm based in Brooklyn, NY that specializes in helping purpose-driven founders build the foundational elements of their brand. Part coach and part intuitive guide, founder Molly Aaker works with clients to help them uncover, define and reveal the core of their brand so that they can attract likeminded customers.

Molly Aaker has over a decade+ of experience working with both top global brands like PUMA, American Express, Google, UPS, and budding startups.

A Treasure Hunter at Heart

I’ve always been obsessed with treasure-hunting, from wanting to be the next Indiana Jones, to discovering the surprising beauty that comes from cracking open a geode, and to polishing a rough stone into something powerful.

There’s magic and beauty all around us if we know where to look and how to bring out that magic to the world. Today, I find those magical sparks in my clients, helping to bring out what makes them special.

I’ve been a brand strategist for over a decade and found myself particularly lit up by projects that helped companies define their broader purpose, creative that empowered unserved audiences and activations that made a societal impact beyond awareness and clicks. Through Alchemy Brand Works, I continue that work by helping brands determine their purpose, values and identity to grow sustainably and contribute to our broader society.

I partner with passionate, big-hearted entrepreneurs, agencies, and clients, as well as like-minded designers, copywriters and photographers to bring these brands to life.

I have spent the last decade specializing in uncovering those near-unmeasurable attributes that make brands tick. Through my time as a strategist, I have worked on global brands including PUMA, Google, Verizon and many others, including top branding and advertising agencies in New York and Seattle.

I have a visual background with a degree in Studio Art and Art History from Skidmore College and extensive training in both strategy and photography through Miami Ad School’s Planning Boot Camp and the International School of Photography.

Molly Aaker

Founder / Brand Strategy Director
Aries ☀ Virgo ☾ Virgo ↑
b. New York, NY

How to Work With Me

  • Brand Strategy Consultant

    I’m a brand strategist with a decade+ of experience working with brand, design firms and ad agencies to help brands grow—whether that’s helping global brands redefine their vision, shaping new brands to win fans or encouraging every brand in between to be brave and find their strengths. I specialize in uncovering those near-indescribable attributes that make a brand tick, solving big brand challenges and creating actionable plans that deliver transformative growth.

  • Brand Foundation

    In addition to working with agencies, I’ve helped small businesses clarify their positioning, giving them a spring board to create their brand or reposition themselves. This is usually a month-long sprint where we work together to develop your brand positioning and foundational brand elements.

  • Brand Strategy Coach

    Since the pandemic, I’ve been working with early stage, small businesses - health coaches, sustainably minded coffee roasters, nutritionists and otherwise bootstrapped entrepreneurs with little marketing resources. I’ve developed tools to make brand strategy more accessible and work with these folks through 1:1 coaching style workshops.

    This includes 6-8 sessions over the course of 2-3 months where I help you workshop your brand foundation, messaging and other key language you need to launch your business.