Brand Alchemy Workbook

This workbook was crafted by a brand strategist with over a decade of experience working with top global brands like PUMA, Google, Microsoft and American Express. This guide was created with the desire to bring the tools of brand strategy to purpose-driven entrepreneurs and is perfect for self-funded, early stage entrepreneurs who want to build a strong foundation for their brand but don't know where to begin.

In this guide you will find:
* Guidance and tools used by top, global brands, translated and made accessible for non-marketers.
* A process and guide that usually costs thousands of dollars, made for you and your bootstrapped, startup budget.
* A quick and informative lesson on the basics of branding and the elements you need to craft the foundation of your brand.
* Questions to help you uncover the special and magical elements of your brand.
* Brand examples to help you further understand branding.
* A competitive analysis example and space to conduct your own competitive analysis.
* An easy to understand brand foundation framework, created by a brand strategist professional with a decade+ of experience working on the world's top global brand, will serve as the basis of your brand.
* Guidance on how to create your key messages to put your brand into immediate action