OFFERINGS
What a Brand Actually Is
A brand strategy is a blueprint. What you see when you land on someone's website, or unwrap their product, or scroll their feed is the exterior — the result of carefully considered decisions guided by that blueprint. The blueprint is guided by key decisions that hold the whole thing together: what this company / founder exists to do and why, who it's for, and what it should make someone feel.
Because that's the real work of a brand: finding the emotional core underneath the products and services, and building everything else on top of it. The products change. The logo changes. The core doesn't. And that core is what actually attracts people — not just the customers who buy in, but the ones who want to build it with you, work for you, believe what you believe. Get that part right, and you attract the very thing that fuels your growth: customers who already see themselves in what you're saying.
I find that core by looking at where you started and why, who you're actually up against, and who's meant to receive what you're building — then I help you say it clearly enough that people recognize themselves in it the moment they see it.
Because that's the alchemy in branding, making something people don't just buy, but they believe in. A small, everyday bit of magic.
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We polish who we are as a brand to attract the thing that actually fuels our growth: customers who already believe what we believe.”
HOW I WORKThese aren't packages you configure. Each one is a short, defined engagement — a session, a written read, a straight answer — priced clearly and delivered fast.
01
60-MINUTE CALL
The Spark
For the maker or practitioner just beginning to sense that what they’ve built could be something more.
You’ve made something real—a practice, a product, a way of showing up for people—and lately you’e been wondering what it might look like if it grew into something bigger—a brand.
The Spark starts with a little digging of my own: I’ll spend time with your site, your materials, whatever you’ve got, before we ever get on the phone. Then, in 1 hour, I’ll walk you through what I see—what’s working, what still needs clarifying, and where I’d start.
No presentation. No slides. Just an honest conversation, and the first flicker of direction.
Best for bakers, healers, teachers, and independent practitioners just starting to build more intention into what they already do.
Investment — [$250 first session / $175 for returning clients]
The Elixir
Sometimes a brand isn’t broken—it’s just lost its potency, the way a remedy loses its charge if it sits too long unused. The Elixir is a deeper diagnostic for a business with an established brand or website that isn’t working the way it once did, or the way you’d hope it would.
A short intake gets me up to speed on where things stand: your positioning, your audience, what’s shifted, where you’ve gotten stuck. Then we spend 75 minutes going further into understanding your challenges, naming what’s actually not working, and steps to get back on track.
You leave with a written diagnosis: what’s working, what’s not, and where to focus first.
Best for founders with an established brand who sense something isn’t landing and want a clear-eyed read before investing further.
Investment — [$350]
03
INTAKE + SESSION
Investment — [By Proposal, Starting at $3,500]
Terra Firma
Investment — [$500]
For founders ready to plant a flag — but who want to walk the land first.
You'll come in with a short intake: who you see as your four or five closest competitors in the landscape, and where you're hoping to go. In our session, we'll map that terrain together — what each of them actually stands for, who you admire as inspiration from entirely outside your category, and where the open ground is. You'll leave with a general territory: not a fully built platform, but real, grounded clarity on where you stand relative to everyone else out there.
Best for founders who know their category but haven’t yet found their footing in it.
04
TWO-60 MINUTE SESSIONS
Brand Clarity Sprint
Investment — [$900]
For founders who need to get the foundation right — not just a feeling of direction.
Two 60-minute sessions, held a little like a conversation and a little like an excavation. In the first, we get curious together: what's true, what's aspirational, what's already been said and never quite stuck. Between sessions, I take what surfaces and shape it into territories and real strategic language. In the second, we sit with it, sharpen it, and land on the words that are actually, unmistakably yours.
Best for founders who want to leave with more than a direction — with the language to say it.
05
SCOPED ENGAGEMENT
The Foundry
For founders ready to build the brand, not just imagine it.
Strategy is where clarity begins, but a brand isn't finished until it's actually made — the identity, the site, the language systems that carry it out into the world. The Foundry is a fully scoped engagement where I lead the strategy and bring in a trusted designer or creative partner to build it end to end, so what emerges feels like one coherent thing, not two vendors stitched together.
Every Foundry engagement is scoped to what you actually need — from a single piece to a full brand, built from the ground up.
Best for founders ready to move from direction to a finished, considered brand, without managing the handoff themselves.
02
INTAKE + 75 MINUTE CALL
NOT READY TO BOOK YET?
Start with the Brand Alchemy Workbook
A self-guided companion to find your brand’s magical core, on your own time — $39.