ABOUT
Part Strategist,
Part Treasure Hunter
I've always been obsessed with treasure hunting — wanting to be the next Indiana Jones, cracking open a geode to find something unexpected inside, polishing a rough stone until it turns into something worth holding onto.
THE WORK
Molly Aaker
Founder + Brand Strategy Director
Aries ☀ Virgo ☾ Virgo ↑
b. New York, NY
There's magic and beauty everywhere, if you know where to look and how to bring it out. These days, I find it in my clients — the thing that already makes them different, waiting to be named and shaped into something people can actually see.
I've spent 15+ years as a brand strategist, working across global names like UPS, PUMA, Google, American Express, and Verizon, and with founders building something from nothing. The work that's always lit me up most is the same work either way: finding a company's real purpose, not the version written for a deck — and helping it grow from there.
Through Alchemy Brand Works, I do that work directly: helping founders uncover, define, and reveal the core of their brand, so they can build something people don't just buy, but believe in. I partner with big-hearted entrepreneurs and, when a project calls for it, a small trusted circle of designers, copywriters, and photographers to bring it fully to life.
“
A small, everyday alchemy is making something people don’t just buy, but believe in.
BACKGROUND
UPS
MARRIOTT
PUMA
AMERICAN EXPRESS
I have a visual background — a degree in Studio Art and Art History from Skidmore College, with additional training in strategy through Miami Ad School's Planning Boot Camp and in photography through the International School of Photography. I bring that eye to the work: brand strategy, for me, has always been as much about what something looks and feels like as what it says.