Developed a portfolio architecture for an iconic P&G brand to better position them for the evolving needs of men and expanding notions of masculinity.

Led positioning of long standing client and partner to help them better tell their story in the ever-evolving branding and design landscape.

Partnered with the head of strategy, design and account to re-position Finish technology consultancy.

Led strategy for the website redesign of a global, world renowned, top five executive recruitment firm, conducting virtual workshops and user interviews with executives around the world.

Worked with strategy lead at a global CEO advisory firm to develop a corporate purpose statement and vision for UPS, conducting virtual workshops and working closely with executives to solidify vision. The purpose statement has been adopted company-wide and is credited by the CEO as inspiring major purpose-driven actions from operations to which clients they work with.